Corona Keepin it Cool

Corona Keeping It Cool

Brand Strategy

Challenge

Promote Corona Premier for the new year in a way that conveys the uncompromising nature of the product while capturing the effortless essence of “La Vida Mas Fina.”

Insight

While it’s supposed to be a time of optimism and enjoyment, new year’s can often be overwhelming given people feel burdened and discouraged by unattainable resolutions.

Solution

Instead of focusing on the performative aspect of trying to reach difficult achievements in the new year, Corona brings a more optimistic perspective: that even your smallest efforts are worth the reward. “Keeping It Cool with Zoe” features Zoe Saldaña in three different spots showing off a few tongue-in-cheek cool-down moves that help you enjoy the moment.