Divi Filius

Divi Filius

Brand Strategy | Brand Identity | Naming | Copywriting | Graphic Design

Challenge

The ability of fashion to allow individuals to express their unique identities has always been a big fascination of mine. As a brand strategist and graphic designer, I decided to challenge myself to create a concept fashion brand from the ground up — one that focuses specifically on meaningful self-expression.

Solution

After being inspired by the story of Caeasar Augustus, I created Divi Filius; a luxury lifestyle fashion brand that exists to empower visionaries and artists to go forth and create powerful change in the world. The result is a 65-page style guide that establishes the core identity of Divi Filius.