Experience the Future
Brand Strategy | Creative Direction | Graphic Design | Copywriting | Motion Graphics | Photography | Music Production | Product Design | Booth Design | Social Campaign
Challenge
For ComplexCon 2018, Flexfit needed to find a memorable and engaging way to introduce their most innovative cap, the Flexfit Delta, to the streetwear fashion industry. How can we get the young streetwear demographic to relate to tech and performance?
Solution
Through extensive market research and brainstorming sessions, we landed on themes of cyberpunk and retro-futurism; a topic that proved to be the ideal intersection between innovative tech, streetwear, and nostalgic experiences. Based on this theme, we created custom-designed Flexfit Delta caps that were showcased in an experiential Neon-Grid Infinity Mirror Room installation.
Results
The booth was a hit! Thousands of guests stopped by to “experience the future,” learned about all of the cool tech features Flexfit Delta had to offer, and left with the realization that Flexfit is an innovative headwear brand.
Neon-Grid Infinity Mirror Room